About Rise >  Matthew Zaute

Matthew Zaute

SVP, Account Strategy & Analytics

Matthew Zaute, Senior Vice President of Account Strategy & Analytics at Rise Interactive, holds more than 20 years of analytics experience in the financial and marketing industries. He is responsible for leading the strategic direction and application of Rise’s core service offerings: media, analytics, and customer experience. Matthew focuses on providing solutions-based approaches to clients’ media, marketing, and measurement challenges through a broad application of key partnerships, data integration, and continuous refinement. Having previously served in roles as the agency’s Senior Vice President of Client Delivery and Vice President of Analytics, Matthew’s deep knowledge and analytical background allow him to help fellow marketers leverage data and make smarter marketing investments.

Matthew’s role as a thought leader and educator has made an impact both internally and externally. Outside of Rise, Matthew has shared his expertise at conferences such as The National Conference for Database Marketing, Conversion Conference, iStrategy, eMetrics, Salesforce, Omni-Channel Masters Series, DMA, DAA, Google conferences, Infogroup and Yes Lifestyle Marketing 2017, and Rise’s Integrated Marketing Leadership Series (IMLS®), among others.

Matthew graduated from Cornell University with a Bachelor of Arts in economics.