About Rise > Reid Valfer

Reid Valfer

SVP, Corporate Development

Reid Valfer brings more than 20 years of analytics, management, and investment experience to his role as Senior Vice President of Corporate Development at Rise Interactive. In his role, he leads the finance team and is responsible for the agency’s strategic growth initiatives.

Hailing from the world of finance, Valfer previously worked with top institutions including The Chicago Mercantile Exchange and JP Morgan Chase, where he leveraged data to make critical, real-time decisions. He joined Rise in 2010 and has been instrumental in the company’s growth. He previously managed the agency’s search engine optimization (SEO) and paid search teams, as Director of Search.

Valfer graduated with honors from The University of Illinois at Urbana-Champaign, with a bachelor’s degree in finance.