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Quad/Graphics

Quad/Graphics is one of the largest and most innovative printing and marketing services organizations in the world. The Rise-Quad partnership connects online and offline experiences to drive increased customer loyalty and brand value. The relationship delivers innovative solutions that are data-driven, customer-focused, and built to add unprecedented value to clients.

Together, Rise and Quad offer Programmatic Print powered by Connex. This product combines Rise’s machine learning technology, Connex, with Quad’s industry-leading digital printing to create more effective direct mail campaigns. Brands can personalize individual pieces in a scheduled send that has pre-determined factors such as audience, content, and variable in-home dates. Alternatively, brands can deliver personalized direct mail that is triggered by an individual’s online activity such as abandoned cart, browse behavior, or purchase behavior. The offerings seamlessly integrate online data into direct mail campaigns to optimize return on investment.

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