Megan McConkey

Associate Manager, Social Media

A Guide to Ad Formats on TikTok

“Should my brand be on TikTok?” is a very common question circulating the paid social industry. We’re eager to answer it!

If you haven’t already, answer this question first: is TikTok relevant to your brand? If it is, your next step is deciding on the most effective strategy for your ad spend. Next, we’ll answer the following questions:

  • What are the ad formats on TikTok?
  • What should my ad creative on TikTok include?
  • How do I start advertising on TikTok?
 

Ad Formats on TikTok

Brand takeover ad format on TikTok
 

In-feed video ad format on TikTok
 

Hashtag challenge ad format on TikTok
 

Branded lenses ad format on TikTok
 

Designing Your Ads

When designing your ads, you’ll want to keep in mind some of TikTok’s trends. The platform is known for its “challenges” - a tagged piece of viral content, usually in the form of pranks, dances, or performances to a specific song. Certain categories also do very well on TikTok, such as comedy, dancing, beauty, and animals. You’ll want to keep your creative short and aligned with one of these popular categories, if possible.

How do I start?

Contact Rise for more information on TikTok advertising or to begin integrating the platform into your strategy.

11/18/2019 at 08:27

Subscribe to
the Rise Blog

Sign up to receive valuable industry content, delivered straight to your inbox.

or Close this form

 

Want More?

Subscribe to the Rise blog and we'll let you know when new articles are available.

You might be interested in:

Blog / Social Media

8 Ideas for Producing Engaging Content for the New Facebook

Read More

No, “Facebook engagement” doesn’t mean changing your relationship status on [...]

Blog / Programmatic, Trends

Changing the Channel with Programmatic Video

Read More

As marketers, we face the challenge of remaining relevant in an ever-evolving digital [...]

Blog / Trends, Amazon, Marketplace

VIDEO | Setting Yourself Up for Success on Amazon

Read More

As you prepare to seize the opportunity of marketplaces, Rise CEO Jon Morris shares a few [...]