Ben Gemkow

Lead, Amazon & Marketplaces

Authored Posts:

The State of Amazon: Key Takeaways from Digiday’s Virtual Forum

On July 20-22, Digiday hosted the Amazon Advertising Strategies Virtual Forum. It was not only a big reminder that professional development opportunities are still happening virtually, but a...

Amazon Posts: A Free Engagement Tool for eCommerce Advertisers

If you are looking to increase your brand’s presence and improve customer experience in the Amazon marketplace, look no further than Amazon Posts. This feature allows brands to effecti... Read More

New Campaign Launches on Amazon during COVID-19

In the midst of the COVID-19 pandemic, consumers continue to stock up on supplies online. On Amazon, this is leading to uncertain inventory levels, out-of-stock items, and general difficulti... Read More

Using Amazon DSP to Leverage Audience Data

Advertising on Amazon goes beyond Sponsored Products and Brands. In order to maximize sales and customer reach, you need to utilize Amazon DSP. Expanding customer reach is a constant puzzle ... Read More

Introducing Target+ (Target Plus)

Target is now officially in the marketplace game with its new platform, Target+ (Target Plus). This is exciting news as Target joins other retail-behemoths like Amazon, eBay, and Walmar... Read More

Amazon's Bid+ Strategy Discovery

Similar to AdWords’ Smart Bidding, Bid+ is the Amazon Marketing Services (AMS) solution for enhancing a retailer’s performance through raising keyword bids during peak times... Read More