
Ben Gemkow
Lead, Amazon & Marketplaces
Authored Posts:
The State of Amazon: Key Takeaways from Digiday’s Virtual Forum
On July 20-22, Digiday hosted the Amazon Advertising Strategies Virtual Forum. It was not only a big reminder that professional development opportunities are still happening virtually, but a...
Read MoreAmazon Posts: A Free Engagement Tool for eCommerce Advertisers
If you are looking to increase your brand’s presence and improve customer experience in the Amazon marketplace, look no further than Amazon Posts. This feature allows brands to effecti... Read More
New Campaign Launches on Amazon during COVID-19
In the midst of the COVID-19 pandemic, consumers continue to stock up on supplies online. On Amazon, this is leading to uncertain inventory levels, out-of-stock items, and general difficulti... Read More
Using Amazon DSP to Leverage Audience Data
Advertising on Amazon goes beyond Sponsored Products and Brands. In order to maximize sales and customer reach, you need to utilize Amazon DSP. Expanding customer reach is a constant puzzle ... Read More
Introducing Target+ (Target Plus)
Target is now officially in the marketplace game with its new platform, Target+ (Target Plus). This is exciting news as Target joins other retail-behemoths like Amazon, eBay, and Walmar... Read More
Amazon's Bid+ Strategy Discovery
Similar to AdWords’ Smart Bidding, Bid+ is the Amazon Marketing Services (AMS) solution for enhancing a retailer’s performance through raising keyword bids during peak times... Read More