Director, Search and Marketplaces
Q&A for Retailers with Rise’s Amazon Experts
According to eMarketer, 49% of US internet users typically start their online shopping search on Amazon. By other reports, that number reaches up to 58%. The stakes are high for retail brand...
How eCommerce Marketers Can Drive More Revenue on Marketplaces
More than 60% of your consumers will start their product search in an online marketplace this year. Whether you’re already on marketplaces or still needing to launch, now is not the time to let bottlenecks get in the way of potentially explosive business growth on the channel.
Video | PPC Holiday Quick Wins
Developing a plan for the holiday season involves a thorough understanding of historical performance and predicted trends. With only 1 week to go until the year's biggest shopping days, Blake Kidd (Client Delivery Lead, Search at Rise) shares quick-win strategies any savvy eCommerce marketer can activate on now for incremental holiday revenue.
While it is always necessary to have knowledge of the performance of previous campaigns, each year is different and carries a certain level of uncertainty. With this in mind, it is advisable that every plan is flexible enough to adjust to unforeseen performance, while being aware of competitors’ actions, budgets, and auction insights for the right strategy.
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Putting Search to the Test: Validating the Worth of Branded Paid Search
There are a few ways marketers (and often their agencies) develop search campaigns. Some focus their time and effort marketing to keywords and search queries. However, our team at Rise belie...