Calvin Nichols

Associate Manager, PPC

Authored Posts:
Blog / Paid Search, SEO, Trends

Google has Retired the Average Position Metric

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As some of you have heard, the retirement party for Google's average position metric has [...]

Blog / Paid Search, Trends

Google AdWords Draft Campaigns: A Better Way to A/B Test!

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At Rise, we’re constantly challenging assumptions and exploring new ideas. One of the [...]