Donny Nordmann

Director, Search

Authored Posts:

How to Approach Competitor Search Term Management

Whether you’re marketing B2B or B2C, to the education or finance industries, or chasing leads or revenue, your non-brand keywords are going to appear for search queries that include you...

Changes to Microsoft Ads Engine Bid Strategies

More Keyword Match Type Changes Coming for Google Ads

Google Standard Shopping Ads Now Extended to Discover, Gmail, YouTube

A recent change to Standard Shopping campaigns on Google could potentially have a significant impact on the overall performance and reach of your search campaigns.As of March 4th, Google... Read More

2019 Paid Search eCommerce Cyber Five Recap

In what may come as a surprise to many, Cyber Monday came in fourth on the list of YoY growth when measured by gross merchandise value (GMV), which measures the total value of merchandise so... Read More

Successful Paid Search Holiday Strategies for eCommerce Brands

According to Mastercard data, U.S. retailers witnessed the strongest holiday season in over six years with shoppers contributing to $850 billion in sales, a 5.1% increase from the previ... Read More