Howard Diamond

Chief Strategy Officer

Authored Posts:

VIDEO | Driving Growth Through B2B Digital Marketing

At Rise, we understand B2B brands are constantly focused on delivering relevant experiences to customers and allocating budgets appropriately. As a full-service digital marketing agency, our Interactive Investment Management (IIM) approach and Connex®, our proprietary media optimization platform, are keys to ensuring our clients are investing every dollar in the most impactful way.

In the video below, Howard Diamond (Chief Strategy Officer) explains how Rise’s approach to B2B digital media drives remarkable growth for clients.

Rise can help you drive a better outcome for your media investments. Reach out to learn how to implement the best strategies and technology for your business.

What does Performance Marketing mean for today’s marketing leaders?

Forrester just released its newest Wave Report: the 2019 Forrester Wave™: Performance Marketing Agencies. A Performance Marketing Agency by Forrester is defined as an agency that helps... Read More

Rise + Stanley Steemer: An Award-Winning Partnership

The US Search Awards has announced its 2019 winners, and Rise has won Best PPC Campaign for our work with Stanley Steemer.Stanley Steemer, a leading US carpet and floor cleaning brand, s... Read More

Tips for Selecting the Right Amazon Agency Partner

Amazon is increasingly becoming a critical channel for CPGs & OEMs, and Amazon’s marketing solutions (Sponsored Ads and Amazon DSP) are growing at a rapid pace. Brands are now... Read More

Finding Scale Within Your Amazon Accounts

While efficiency is great, most brands we work with are focused on one thing - growth. And when focusing on growth from a digital perspective, Amazon seems to be the right platform to m... Read More

Identifying Amazon Account Inefficiencies

How much is your brand spending on Amazon? Or if you manage a multi-brand portfolio, how much are you spending per brand?When considering both circumstances, Rise believes in a highly gr... Read More

Account Based Marketing: Its Value to Marketers and How to Get It Right

Assigning value to each touchpoint in a buyer’s decision journey, also known as attribution, allows a marketer to truly understand the impact each campaign has on customers. Although m... Read More

Driving Healthcare Preference Through Content Strategies

Healthcare marketing is experiencing an accelerated pace of change. We recently discussed developing clear goals and closing the loop on patient acquisition to best understand the impact of ...

Closing the Loop on Patient Acquisition

Throughout the many years Rise has worked with healthcare providers, we’ve witnessed a major shift from brand-focused marketing to targeted patient acquisition. As consumers are expose...

The Next Chapter of Search Marketing: Signal-Driven Search

As the marketing landscape expands and new digital channels and formats are introduced, consumers are still relying on search to find information and products at a massive scale. In response... Read More

Transforming Your Business Through Analytics: The Case for the Analytics AOR

In marketing, there are many definitions and models for what it means to have an agency of record, more commonly referred to as an AOR, and just as many ways to structure the AOR relationshi... Read More

Understanding Your Level of Analytics Maturity

According to a study by Forbes Insights, 55% of U.S. marketing executives employ analytics to measure all or most of their marketing campaign returns, and that number is only growing. More t...