Ian Kooperman

Associate Director, Social Media

Authored Posts:
Blog / Analytics, Social Media

Assessing The True Value Of Your Social Media Investments

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As marketers, we realize the consumer’s path to purchase is not as straightforward as it [...]

Blog / Social Media, Strategy

Facebook Zero News Feed Changes: How Will the Update Affect Users and Ma...

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Over the last couple of months, Mark Zuckerberg has been vocal about changing Facebook’s [...]

Blog / Paid Search, Social Media, Retail

Leveraging Pinterest in Your Search Strategy

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As search continues to evolve, it no longer occurs solely within traditional search engines [...]

Blog / Social Media

Using Social Media for Kickstarter Campaign Success

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Social media is a platform that is capable of both targeting a specific audience and driving [...]

Blog / Paid Search

Google AdWords Performance Summit: What Search Advertisers Need to Know

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Over the last two years, many of us at Rise Interactive have been part of a Google focus group [...]

Blog / SEO

The Disappearance of Google Sidebar Ads

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Google made a substantial announcement at the end of last month, announcing that it was [...]