Jaclyn Shifrin

Lead, Programmatic

Authored Posts:
Blog / Programmatic

Warming the Mailbox: Digital Advertising's Counterparts to Traditional T...

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While the day digital ad spend surpasses traditional (tv, radio, newspapers, magazines) has [...]

Blog / Programmatic, Strategy

Warming the Mailbox Through Digital Advertising

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While traditional advertising is an effective way to build brand awareness and reach new [...]