Programmatic Inventory Around the 2020 Election
As the election quickly approaches, marketing teams around the country will see changes in their Programmatic performance as inventory demand increases.
Warming the Mailbox: Digital Advertising's Counterparts to Traditional Tactics
While the day digital ad spend surpasses traditional (tv, radio, newspapers, magazines) has yet to come, when looking at actual daily usage time per medium, digital is in the lead. According...
Warming the Mailbox Through Digital Advertising
While traditional advertising is an effective way to build brand awareness and reach new customers, brands can waste up to 80% of media dollars to reach the right users. Traditional advertis...