Jay Kennedy

Senior Manager, Email Marketing

Authored Posts:

How to Prove Your Brand’s Value as the Price for Customer Consent Goes Up

Collection of first-party data — information you’ve collected about your customers that they’ve consented to providing — is a centerpiece of any successful digital marketing strategy. But peoples' attitudes toward online privacy have changed significantly in recent years. Read More

iOS 15 Mail Privacy Protection: How to Adapt Your Email Marketing Strategy

With iOS 15, Apple has announced the implementation of Mail Privacy Protection. This update will affect users who opt into the service and who use the Apple Mail app (regardless of which email service they use) on any device using iOS 15, iPadOS 15, and MacOS Monterey. Read More