Justin Garvin

Text Ads vs. Shopping Ads: The Power of an Integrated Search Approach

One of the largest challenges that eCommerce-focused brands face is understanding how to leverage all the different types of advertising that traditional search engines offer. More specifically, when should a brand invest in shopping ads vs. text ads? Read More

What Google Privacy Changes May Mean

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What to Do When More Eyes are on Your Digital Presence

The news of international public health concerns is causing a major shift in consumer behavior. 74.6% of consumers said in February that they would avoid shopping centers if the outbreak... Read More

Profit Margin Variances in Marketplaces

Marketplaces have introduced a new avenue for both traditional D2C eCommerce businesses as well as CPG businesses that have not traditionally sold products online. Today, more new and notabl... Read More

Leveraging Your Amazon Store

Over the last couple of years, Amazon has significantly added new tools and features for marketers to take advantage of in order to drive incremental sales. One of the major changes tha... Read More

3 Tips For Getting More Out Of Your Amazon Program

One of the most commonly asked questions that many brands ask themselves and their digital agency partners is “How much can I scale my Amazon performance?” Unfortunately, th... Read More

Data Alone is Not Enough: How to Use It to Identify Opportunities — Fast.

To say that the proliferation of data available to digital marketers today is overwhelming would be a vast understatement. With thousands of ad tech companies and a lumascape that seems to m... Read More

The Importance of a Granular Paid Search Account

As the Google landscape continues to get more competitive, it’s imperative for brands to develop long-tail search strategies. A long-tail search strategy allows brands to capture niche... Read More

Scaling Beyond Amazon

As Amazon continues to develop more features and functions for its own advertising products, they are also creating more ways for brands and marketers to maximize traffic and sales to t... Read More

Developing an Integrated Organic and Paid Amazon Strategy

The brands that are winning in Amazon are the ones that are not only leveraging all of the different ad formats Amazon has to offer, but also doing so in an integrated fashion. Being ab... Read More

Finding Scale Within Your Amazon Accounts

While efficiency is great, most brands we work with are focused on one thing - growth. And when focusing on growth from a digital perspective, Amazon seems to be the right platform to m... Read More

Identifying Amazon Account Inefficiencies

How much is your brand spending on Amazon? Or if you manage a multi-brand portfolio, how much are you spending per brand?When considering both circumstances, Rise believes in a highly gr... Read More