Vice President, Media
Developing a Cross-Marketplace Prioritization Strategy
As digital marketing channels continue to expand, retail media networks predict ad revenue will increase by as much as 75% on marketplaces. That is a significantly more competitive landscape for brands selling products online, making every decision that much more important.
VIDEO | The Retail Media & Marketplaces Landscape
Running an eCommerce digital media program has never been simple. Today, in addition to analyzing which channels, campaigns, and products are driving the greatest return, marketers are faced with the big question of ‘WHERE?’
Know Your Marketplace Choices and Make Growth-Minded Decisions
Text Ads vs. Shopping Ads: The Power of an Integrated Search Approach
One of the largest challenges that eCommerce-focused brands face is understanding how to leverage all the different types of advertising that traditional search engines offer. More specifically, when should a brand invest in shopping ads vs. text ads?
What Google Privacy Changes May Mean
What to Do When More Eyes are on Your Digital Presence
The news of international public health concerns is causing a major shift in consumer behavior. 74.6% of consumers said in February that they would avoid shopping centers if the outbreak...
Profit Margin Variances in Marketplaces
Marketplaces have introduced a new avenue for both traditional D2C eCommerce businesses as well as CPG businesses that have not traditionally sold products online. Today, more new and notabl...
Leveraging Your Amazon Store
Over the last couple of years, Amazon has significantly added new tools and features for marketers to take advantage of in order to drive incremental sales. One of the major changes tha...
3 Tips For Getting More Out Of Your Amazon Program
One of the most commonly asked questions that many brands ask themselves and their digital agency partners is “How much can I scale my Amazon performance?” Unfortunately, th...
Data Alone is Not Enough: How to Use It to Identify Opportunities — Fast.
To say that the proliferation of data available to digital marketers today is overwhelming would be a vast understatement. With thousands of ad tech companies and a lumascape that seems to m...
The Importance of a Granular Paid Search Account
As the Google landscape continues to get more competitive, it’s imperative for brands to develop long-tail search strategies. A long-tail search strategy allows brands to capture niche...
Scaling Beyond Amazon
As Amazon continues to develop more features and functions for its own advertising products, they are also creating more ways for brands and marketers to maximize traffic and sales to t...