Matthew Zaute

Sr. Vice President, Account Strategy & Analytics

Authored Posts:
Blog / Analytics

Stepping Away from the Whiteboard: Data-driven Audience Personas

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Creating well-developed audience personas is a key element in providing any sort of relevant [...]

Blog / Customer Experience, Analytics, IIM

The Human Customer: B2B's Great Migration to Customer Experience in Digi...

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Last week, I joined Rightpoint's director of engagement, Brandon Rozelle, to present  [...]

Blog / Culture

Rise Races for Voices Against Brain Cancer

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Last month, more than 50 members of Rise Interactive, along with our family and friends [...]