Director, Digital Strategy
Account Based Marketing: Its Value to Marketers and How to Get It Right
Assigning value to each touchpoint in a buyer’s decision journey, also known as attribution, allows a marketer to truly understand the impact each campaign has on customers. Although m...
Driving Marketing Strategy Through Customer Insights
According to Forrester, four out of five business decision-makers are prioritizing analytics funding. While investing in analytics may sound obvious, (who doesn't want to better und...