Mitch Perkal

Director, Digital Strategy

Authored Posts:
Blog / Strategy

Account Based Marketing: Its Value to Marketers and How to Get It Right

Read More

Assigning value to each touchpoint in a buyer’s decision journey, also known as [...]

Blog / Analytics

Technology Showcase: Attribution Solutions

Read More

While attribution is not a new topic in the world of analytics, we have definitely heard many [...]

Blog / Analytics

Driving Marketing Strategy Through Customer Insights

Read More

According to Forrester, four out of five business decision-makers are prioritizing [...]

Blog /

Calculating Real Organic CTR Using Google Webmaster Tools Impressions

Read More

While click-through-rate is one of the main metrics everyone uses to evaluate performance, SEO [...]