Mitch Perkal

Account Based Marketing: Its Value to Marketers and How to Get It Right

Assigning value to each touchpoint in a buyer’s decision journey, also known as attribution, allows a marketer to truly understand the impact each campaign has on customers. Although m... Read More

Driving Marketing Strategy Through Customer Insights

According to Forrester, four out of five business decision-makers are prioritizing analytics funding. While investing in analytics may sound obvious, (who doesn't want to better und... Read More