Natalia Horst
Associate Director, PPC
Authored Posts:
Essential PPC Planning Tips for Holiday Success
2020 has been a year like no other. Its level of unpredictability has impacted the way in which brands plan for their strategies.
Read MoreMaking the Most of Google’s New Free Shopping Listings
Overview of the UpdateOn April 21, Google announced that they were “advancing [their] plans to make it free for merchants to sell on Google,” a powerful move at an unpreceden... Read More
Utilizing Marketers + Technology in your Paid Search Strategy
Machine learning and automation are buzzwords digital marketers hear a lot. The promise of leveraging these technologies is to free up human marketers of time-consuming, repetitive tasks so ... Read More
Essential PPC Planning Tips for Holiday Success
2018 has been reported to be one of the busiest holiday seasons for retailers, with eCommerce sales reaching +18.4% growth YoY. With holiday shopping season between Thanksgiving and Christma... Read More
Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns
With holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this e... Read More