Natalia Horst

Associate Director, PPC

Authored Posts:

2020 UPDATE | Essential PPC Planning Tips for Holiday Success

2020 has been a year like no other. Its level of unpredictability has impacted the way in which brands plan for their strategies.

Making the Most of Google’s New Free Shopping Listings

Overview of the UpdateOn April 21, Google announced that they were “advancing [their] plans to make it free for merchants to sell on Google,” a powerful move at an unpreceden... Read More

Utilizing Marketers + Technology in your Paid Search Strategy

Machine learning and automation are buzzwords digital marketers hear a lot. The promise of leveraging these technologies is to free up human marketers of time-consuming, repetitive tasks so ... Read More

Essential PPC Planning Tips for Holiday Success

2018 has been reported to be one of the busiest holiday seasons for retailers, with eCommerce sales reaching +18.4% growth YoY. With holiday shopping season between Thanksgiving and Christma... Read More

Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

With holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this e... Read More