Natalie Scherer

SVP, Marketing

Authored Posts:

VIDEO | Webinar on The Future of Audiences & Addressability: 3 Assumptions to Assess

Automation Strategies for More Agility and Better Results During Peak Seasons

For many of our clients there is a make-or-break peak season that determines whether or not they will hit their company’s annual targets. Successful peak seasons have a number of key ingredients. Read More

There's an Alert for That: The Healthcare Marketer's Edition

There are a handful of obstacles we hear about from healthcare brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

Connex® Technology Now Includes Expanded Collection of Marketplaces and Retail Media Networks

There's an Alert for That: The B2B Marketer's Edition

There are a handful of obstacles we hear about from B2B brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

There's an Alert for That: The eCommerce Marketer's Edition

There are a handful of obstacles we hear about from eCommerce brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

There’s an Alert for That: Why We Built Connex Alerts

Leads-to-Revenue Checklist for Marketers

To benchmark your current efforts, use this checklist as a guide for opportunities to make your digital marketing program even more effective and revenue oriented.

Rise Interactive Named 2020 Partner Collaborator of the Year by Invoca

At the 2020 Invoca Summit, Rise Interactive was named the 2020 Partner Collaborator of the Year by Invoca.

Rise Interactive Wins 8th Award in 2020 for Web Development Services

We are thrilled to share our 8th award win this year for website development.

Video | How to Scale on Amazon Profitably

Amazon advertisers: what is your goal on the marketplace? Are you focused on acceleration by capturing revenue at all costs? Or do you follow a balanced approach on growing market share and profitability to scale revenue?

Dan Ripes, VP of Account Management at Rise, joined our partners at Sellics during a live conversation to discuss how we help our clients grow and scale while improving profitability on Amazon. He shared the following takeaways:

It all starts with having the right conversations. Marketing and Finance should be in alignment and share product profit margins and media data so that data-driven decisions can be made about the best way to scale your Amazon program.
Identify the right efficiency to optimize the budget by learning which products should be pushed via advertising spend or promotion based on performance.
There are many pieces involved in determining the average sale price for a product. Some pieces are fixed (e.g. Amazon fee, distribution, shipping, etc.), but determining the right balance between ad and promotional spend can help from an overall margin perspective.

Watch the entire conversation below.

Reach out to Rise to learn how you can build a data-driven Amazon strategy and grow your business faster.

Creating a Data-Driven Vision for Your Brand’s New Website

Do you have a data-driven understanding of your audience’s behavior on your website?It’s essential that the pre-work of a website redesign project includes making the investm... Read More