Natalie Scherer
VP, Marketing
Authored Posts:
Rise Interactive Named 2020 Partner Collaborator of the Year by Invoca
At the 2020 Invoca Summit, Rise Interactive was named the 2020 Partner Collaborator of the Year by Invoca.
Read MoreRise Interactive Wins 8th Award in 2020 for Web Development Services
We are thrilled to share our 8th award win this year for website development.
Read MoreVideo | How to Scale on Amazon Profitably
Amazon advertisers: what is your goal on the marketplace? Are you focused on acceleration by capturing revenue at all costs? Or do you follow a balanced approach on growing market share and profitability to scale revenue?
Dan Ripes, VP of Account Management at Rise, joined our partners at Sellics during a live conversation to discuss how we help our clients grow and scale while improving profitability on Amazon. He shared the following takeaways:
- It all starts with having the right conversations. Marketing and Finance should be in alignment and share product profit margins and media data so that data-driven decisions can be made about the best way to scale your Amazon program.
- Identify the right efficiency to optimize the budget by learning which products should be pushed via advertising spend or promotion based on performance.
- There are many pieces involved in determining the average sale price for a product. Some pieces are fixed (e.g. Amazon fee, distribution, shipping, etc.), but determining the right balance between ad and promotional spend can help from an overall margin perspective.
Watch the entire conversation below.
Reach out to Rise to learn how you can build a data-driven Amazon strategy and grow your business faster.
Read MoreCreating a Data-Driven Vision for Your Brand’s New Website
Do you have a data-driven understanding of your audience’s behavior on your website?It’s essential that the pre-work of a website redesign project includes making the investm... Read More
Mastering a Website Redesign: Key Aspects to Take into Consideration
What does it take to launch a successful website redesign? In this on-demand virtual event, we share the 7 most important aspects to consider for a best-in-class website. Learn from Ri... Read More
Rise Interactive Selected for Amazon Advertising Partner Directory
Rise Interactive is excited to announce our inclusion in Amazon Advertising's Find-A-Partner Online Directory, an achievement exclusive to a select group of agencies with demonstrated ex... Read More
Solving Paid Search Challenges for B2B Brands
Traditional B2B tactics, such as in-person event sponsorships and direct mail campaigns, have been turned upside-down in 2020. As the B2B buyer’s journey increasingly occurs online, ac... Read More
Drive Success with PLA (Shopping) Ads
UPDATED June 3, 2020Search marketers know that there are some fundamental differences between text ads and Product Listing Ads (PLAs)—also sometimes referred to as shopping ad... Read More
Make More Money Using Search Marketing with Technology to Automatically Create New Keywords
For brands with large, complex search accounts—whether they have hundreds or thousands of locations, massive product catalogs, or just need a high volume of specific ad placements&mdas... Read More
Rise Reduces Amazon CPCs by 30% on Average Across All Clients
Amazon ad revenue continues to grow, reaching 2.2 billion in Q2 2018. However, a recent benchmarking report found that advertiser spend on Amazon has grown not only as a result of scaling an... Read More
Skyrocket Your Search ROI With Rise, Search Engine Land Agency of the Year
In today’s world, search agencies have access to mostly the same tools and technologies. So, how does an agency stand out, deliver better results for clients, and earn the title o... Read More
Amazon Advertising is now in Connex® Analytics
It's an exciting time in search marketing. The key players have changed, and a space once dominated by Google is now facing Pinterest, Amazon, intelligent agent search, and more. Wi... Read More