Connor Dault

Associate Manager, Global Partnerships

Changing the Channel with Programmatic Video

As marketers, we face the challenge of remaining relevant in an ever-evolving digital landscape. This requires both flexibility and a willingness to test and measure new marketing tactics. That’s exactly what Atkins Nutritionals, a leading player in weight control nutrition, recently sought to do to support its traditional media investments.

Following the launch of its television commercial campaign featuring actress and spokesperson, Alyssa Milano, Atkins Nutritionals wanted to continue to connect with and engage users. Partnering with Rise, Atkins built and executed a programmatic video campaign that “changed the channel” from TV to digital video, translating its existing TV spots into digital assets optimized for online experiences. See how we did it in this short video case study:

 

Using real-time data to determine when and where to show video ads to its target audience, the brand was able to deliver a relevant and engaging experience to these individuals and use its budget more efficiently.

To receive more information about trending topics in digital media, sign up for our monthly newsletter.

11/02/2016 at 11:04

Subscribe to
the Rise Blog

Sign up to receive valuable industry content, delivered straight to your inbox.

or Close this form

 

Want More?

Subscribe to the Rise blog and we'll let you know when new articles are available.

You might be interested in:

Blog / SEO

How to Build a Successful SEO Strategy and Infrastructure

Read More

I often get asked what it takes to develop a successful SEO strategy and whether or not SEO [...]

Blog / Analytics, Connex

Connex® Analytics Customized Data Views

Read More

Marketers know that the user experience within a marketing platform can vary greatly. Pulling [...]

Blog /

Riser Spotlight

Read More

We kicked off 2016 with some great conversations with Risers from our client services, account [...]