Data-Driven Messaging

FedEx Freight’s director of marketing, Mike Rude, recently spoke with attendees at our Integrated Marketing Leadership Series (IMLS ®) about how the brand leverages data to enhance its messaging.

Through customer research, the shipping giant uncovered the real reasons why customers weren’t immediately adopting its automation tools. Watch the video below to learn how FedEx Freight was able to use data to better communicate with its customers and reach its ultimate goal of automation tool adoption.

To learn more about how you can use data to impact the customer experience, reach out to Rise.