Elizabeth Lang

Associate Director, SEO

How Faster Page Speed Can Impact Your Business

In the past several years, the number of online searches via mobile devices has rapidly grown and now outpaces desktop searches. Google has responded by encouraging companies to optimize their sites for mobile traffic. Not only could this help a brand’s organic rankings, but the increased user experience also has the potential to grow online revenue.

How, you ask? Being mindful of mobile friendliness and page speed performance will instill confidence and trust with your customers. And that can pay dividends.


 

If you fear your brand is losing market share and revenue because of slow-loading pages and an unfriendly mobile experience, there are cost-effective ways to improve your site to meet the growing customer demand.

To learn more about how mobile-friendly sites and increased page speed can help your online business and make it easier for customers to buy, reach out to Rise.

 

How Faster Page Speed Can Generate More Revenue*
60% of Google searches occur on mobile devices 40% of people abandon websites that take more than three seconds to load
44% of online shoppers say a slow online experience makes them anxious about the transaction’s success
43% of customers will go to a competitor site after having a negative shopping experience
A one-second delay in page response can result in a 7% reduction in conversions
A one-second page delay on a site making $100,000 per day could cost over $2.5 million in lost sales per year

*Sources: http://www.outerboxdesign.com/search-marketing/search-engine-optimization/mobile-first-index-google-update
https://blog.radware.com/applicationdelivery/applicationaccelerationoptimization/2014/01/55-web-performance-stats-youll-want-to-know/
https://blog.kissmetrics.com/loading-time/

02/22/2017 at 03:27

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