Whitney Stephens

Senior Manager, Marketing Communications

Minute With a Marketer: Seth Combs, CMO and Co-Founder of Sol Republic

This month's featured marketer is Seth Combs, CMO and co-founder of Sol Republic. Seth sat down with Rise to share his thoughts on current industry challenges and Sol Republic's goal for the year.

Q. What’s the biggest issue facing the industry right now?
A. I think the biggest issue is really connecting with consumers. It’s one thing to be able to convert, and one thing to be able to target consumers and put an ad in front of them. It’s another thing to actually connect with your consumer based on a belief system and a value system. This is how you get them to understand your vision and see if you can actually create and build a relationship. For us, it’s about moving hearts, not just minds.

Q. What goal would you like to accomplish by the year’s end?
A. A goal we’d like to accomplish this year — and our entire team knows it — is to hit more than 100,000 of what we call Soldiers of Sound. That is our community. It’s a community based around music and a community of avid, rabid fans who live, eat and breathe Sol Republic.

Q. What is your favorite business quote?
A. “It’s not a million units sold, it’s one unit sold a million times." I don’t know who to attribute it to, but it’s not me.

 

05/12/2015 at 07:47

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