Senior Account Manager

VIDEO | 3 Paid Social Testing Opportunities for Holiday

This holiday season is going to be intense. With 2020 holiday greatly shifting the way that brands interact with consumers, the hotly anticipated 2021 holiday is expected to generate more touchpoints than ever at an even earlier start date. 

While we’re confident your brand can come out of holiday stronger than before, we know a few reasons this season feels more difficult:

  • eCommerce holiday sales jumped 47% last year, with more than half of purchases made on mobile devices. 

  • The massive shift to online shopping in 2020 brought a lot of brick and mortar competitors into the digital space, resulting in a crowded holiday season this year. 

  • 4 out of 5 Adweek survey respondents used at least one social channel to discover new products in 2020. 

That last stat is one of many that represents opportunity. More users open to discovering new products through social media means your prospecting dollars will work harder than ever if you lean into them. 

Watch the video below to learn about 3 discovery aides to test into now and generate additional remarketing pools (and revenue!) for this holiday season.

09/16/2021 at 10:23