Steve Tazic

Vice President, Personalization & Media

Personalization: Turning Prospects Into Happy Campers

All shopping experiences are not created equally. According to Lithium, 92% of consumers trust recommendations from family and friends over other forms of promotion and once a brand creates "superfans," their endorsements have 4x greater impact on other customers' purchase decisions.

So how can retailers reach customers on a level that inspires those superfans? By leveraging the customer data they already have to provide a meaningful, consistent experience across all channels for each person. Customers already indicate the ways they prefer to interact with a brand, but few merchants use data to inspire marketing strategy. Those that do gain a competitive edge that drives customer loyalty.

To see the contrast between a retailer who gets the customer experience right and one that misses the mark, view the personalization story below.

08/28/2017 at 07:55

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