A Guide to Ad Formats on TikTok

“Should my brand be on TikTok?” is a very common question circulating the paid social industry. We’re eager to answer it!

If you haven’t already, answer this question first: is TikTok relevant to your brand? If it is, your next step is deciding on the most effective strategy for your ad spend. Next, we’ll answer the following questions:

  • What are the ad formats on TikTok?
  • What should my ad creative on TikTok include?
  • How do I start advertising on TikTok?

Ad Formats on TikTok

Brand takeover ad format on TikTok

In-feed video ad format on TikTok

Hashtag challenge ad format on TikTok

Branded lenses ad format on TikTok

Designing Your Ads

When designing your ads, you’ll want to keep in mind some of TikTok’s trends. The platform is known for its “challenges” - a tagged piece of viral content, usually in the form of pranks, dances, or performances to a specific song. Certain categories also do very well on TikTok, such as comedy, dancing, beauty, and animals. You’ll want to keep your creative short and aligned with one of these popular categories, if possible.

How do I start?

Contact Rise using the form for more information on TikTok advertising or to begin integrating the platform into your strategy.

About Rise Interactive

Rise Interactive is an award-winning digital marketing agency, specializing in media, analytics, and creative & development. The agency is a strategic partner, helping marketing leaders make smarter investment decisions, grounded in data insights. Rise manages enterprise-level campaigns and analytics across all channels of digital marketing.