From an Agency CEO to a Brand CMO

The marketing industry is in a transformational moment right now, and those who understand how to adapt and aggressively pursue their vision have a unique window of time to sprint ahead.

In our webinar with guest speaker Collin Colburn from Forrester Research, Rise CEO Larry Fisher shared his vision for what marketing leaders can do to lead the next era.

In this guide, Larry shares 3 areas of focus for CMOs to lead the industry:

  • Turning Data Into a Powerful Decision-Making Engine

  • Why I’d Rather Make Money Than Always Be Right

  • How Many Marketers Are Ready to Compete in A Real-Time, Automated World?

Download now and join the discussion by sharing your thoughts with Larry after you read.

About Rise Interactive

Rise Interactive is an award-winning digital marketing agency, specializing in media, analytics, and creative & development. The agency is a strategic partner, helping marketing leaders make smarter investment decisions, grounded in data insights. Rise manages enterprise-level campaigns and analytics across all channels of digital marketing.