The B2B Marketer's Guide to Affiliate

Affiliate marketing is a unique channel wherein brands can increase leads by commissioning digital partners to promote their business. For B2B brands, content marketing is commonly used as the bait in affiliate; when a qualified sales lead downloads your PDF through a partner’s site, for example, you pay an agreed-upon fee to the partner.

With the right strategy, B2B affiliate marketing can be an effective tactic to increase your leads and boost your sales team performance. Whether you're launching a new campaign or looking to optimize an existing strategy, use this guide to:

• Check that your account is built for success
• Learn about ongoing optimizations for better results
• Get a framework for proving incrementality through affiliate

Download the guide and reach out to Rise with any questions you have about driving more results with your B2B digital marketing program.