More Data, Fewer Myths, Smarter Customer Journeys

One thing is for sure: the consumer decision journey is more complex than ever before. With the constant evolution and disruption of customer buying behavior, it can be challenging for marketers to keep up. What works? What doesn’t? What’s hype? What’s real? As marketers work to create smarter journeys, they are turning to data for answers.

Rise Interactive and Microsoft Advertising teamed up and leveraged internal data to author this white paper with the goal of helping today’s marketers develop smarter customer journeys. It takes a deep dive into three of today’s common myths and finds that sometimes the hype doesn’t always match the truth. For instance:

  • Do desktops still play a role in the customer journey?
  • Are today's marketers overcomplicating the customer journey?
  • Is voice really the next big thing?

Smarter journeys start with finding the facts and dispelling misconceptions. Join Microsoft Advertising and Rise Interactive as we take a closer look at three myths that could be lurking in your campaigns.

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More Data, Fewer Myths, Smarter Customer Journeys