Sports and TV Events are Back On. Now What for Marketers?

With the return of professional football, we’re in an unprecedented period as four major professional sports leagues (NBA, NHL, MLB, and NFL), college football, tennis, golf, and more are streaming on live television simultaneously. This explosion of live sports content, coupled with a 14% YoY increase of its digital consumption (36.5 million people in the US), creates the largest opportunity we’ve ever seen to invest Connected TV (CTV) dollars into live sports programming.

By layering this premium content with a granular target audience, Rise can create strategies focused on precision and reach - something that can’t be replicated on linear advertising. Read on to learn how marketers can take advantage of this shift to generate more revenue with CTV.