Alex Taylor

Director of Marketing Communications

Rise Roundup: Around the Web in January

Happy 2016! Our Roundup from the first month of the year shares news about big changes at Twitter, the importance of interactive content, and where marketers are spending their money this year.

1. Twitter CEO Jack Dorsey explains the reasoning behind the social network’s possible character limit changes. Rumors that Twitter will be changing its signature 140-character limit to 10,000 were met with uproar from users who want the microblogging format to remain intact. Re/code shares how Twitter CEO Jack Dorsey wisely addressed these concerns with a tweet that was actually a photograph of his explanation for the proposed change, thus illustrating why having access to longer tweets could be amazingly useful for the platform’s users.

2. According to MarketingProfs, the latest trend in the marketing world is interactive content. This piece breaks down five different types of interactive content and how to leverage each to increase customer engagement in both the B2C and B2B realm. By taking your existing content one step further, you’re able to pull people in and make your brand stand out -- and once people have engaged with your content, they’re that much more likely to convert.

3. Here are the top tech trends from this month’s Consumer Electronics Show. CES has become a major marketing destination. From virtual reality and drones to wearables and 3-D printing, AdWeek zeroes in on the six top tech trends marketers need to be watching.

4. eMarketer shares which technologies marketers are investing in to help them better anticipate consumer needs and behaviors. In a survey of more than 330 organizations in the UK and North America, two-thirds of respondents said that social marketing and digital commerce were leading technology investment priorities.

5. Marketing Land provides an inside look at NFL teams’ social media performance and engagement. This piece uses data to understand how NFL teams’ engage with fans on social media during times of seasonal uncertainty, poor on-the-field performance, and the lull of the off-season. Even if you’re not a football fan, check out how to keep your fans’ social conversation going—even during a tough year.

 

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01/29/2016 at 12:00

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