Uncovering Incremental Value
At a recent Integrated Marketing Leadership Series (IMLS®), our panel of marketing leaders spoke about tackling key business challenges through analytics and extracting valuable insights needed to optimize marketing programs.
In the video below, Sareena Dalla, vice president of digital marketing at BlackRock, the world’s largest asset manager, shares how the brand leverages pilot programs to show progress and results. Through its ability to be nimble, the brand is able to build incremental value.
To learn more about driving incremental value for your brand, reach out to Rise.