Blog

We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.

Affiliate Strategies for Savvy Marketers

Marketers are under more pressure than ever to justify the business impact of media dollars. Fortunately, affiliate marketing can be a fast and useful lever for marketers to only pay for performance driving sales.

2020 UPDATE | Driving Revenue Through Affiliate Holidays – It’s Not Just About Black Friday and Cyber Monday

An effective affiliate holiday marketing program boosts revenue and exposure beyond Q4. Reach out to Rise to plan your strategy.

5 Components of Successful B2B Affiliate Marketing

With the right strategy, B2B Affiliate Marketing can be an awesome tactic to increase your leads and boost your sales team performance. This is also a unique opportunity for brands on tight ...

FAQ: Affiliate and Influencer Marketing

Within the last few years, the affiliate space has grown to include influencer marketing, an extremely effective component of affiliate strategy. Though influencer marketing can earn an aver...

How To Optimize Your Affiliate Program

In a complex digital landscape, determining the incremental value of individual marketing partners is very impactful. However, brands often struggle with it, especially in the affiliate spac...

Creating Custom Affiliate Relationships

When managing affiliate programs, marketers tend to treat the majority of their affiliates homogeneously. However, creating custom partnerships enables you to show affiliates that you view t...

Press Install Now: The Benefits of Affiliate CPI Mobile Advertising

UPDATED: June 11, 2020Cost-per-install (CPI) advertising has proved to be a huge growth opportunity across many industries, giving rise to powerhouse CPI affiliate networks and making hu...

Four Key Takeaways from Affiliate Summit West

To kick off the year, I traveled to Las Vegas for Affiliate Summit West along with over 6,000 fellow affiliate marketers. After three days of listening to speakers from big brands like Faceb...

Proving Incrementality Through Your Affiliate Program

While search marketing efforts have continued to grow over the years, other digital channels like affiliate marketing have been somewhat cast aside as an accessory. Many marketers are only m...

Taking an Agency and Technology Approach to Affiliate Marketing

This month I had an opportunity to write a guest blog post for one of Rise Interactive's technology partners, Impact Radius. Read on to learn about how an agency + technology approach ca...

Take Your Affiliate Marketing Program Off Autopilot

According to a June 2014 eMarketer report, nearly half of US online retailers name affiliate programs as their most effective customer acquisition channel and believe the channel generates v...