Blog

We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.

There's an Alert for That: The B2B Marketer's Edition

There are a handful of obstacles we hear about from B2B brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

Digital Marketing’s New Rules: Are You Ready to Play?

There's an Alert for That: The eCommerce Marketer's Edition

There are a handful of obstacles we hear about from eCommerce brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

There’s an Alert for That: Why We Built Connex Alerts

Text Ads vs. Shopping Ads: The Power of an Integrated Search Approach

One of the largest challenges that eCommerce-focused brands face is understanding how to leverage all the different types of advertising that traditional search engines offer. More specifically, when should a brand invest in shopping ads vs. text ads? Read More

Taking a Business-First Approach to Media Management

Most marketers recognize a rookie to the craft when they see one: a big ideater with little regard for goals and objectives in their campaigns. While marketing experts know that defining KPIs is essential pre-work to any campaign, true marketing leaders will know which KPIs are worth tracking. Read More

Part 3 of The Incrementality Battle: The Right Technology

Rise Interactive Named 2020 Partner Collaborator of the Year by Invoca

At the 2020 Invoca Summit, Rise Interactive was named the 2020 Partner Collaborator of the Year by Invoca.

Utilizing Marketers + Technology in your Paid Search Strategy

Machine learning and automation are buzzwords digital marketers hear a lot. The promise of leveraging these technologies is to free up human marketers of time-consuming, repetitive tasks so ... Read More

3 Paid Social Reports All Advertisers Should Have

What insights do you look for when reviewing Paid Social performance data? On native platforms, you may feel limited to conversion and engagement data. So how do you find out where you&rsquo...

Compare and Optimize Paid Social Performance Across Custom Categories, Geos, and More

As advertisers continue to invest more of their budget in paid social to reach their target customers, it is becoming increasingly important to have a measurement framework in place that cle...

Optimize Paid Social Campaigns Towards Smarter Goals Using Connex®

Take a moment to think about the metrics that your business uses to measure success overall. Maybe it’s top-line revenue, or margin, or EBITDA. Now, think about how digital marketing e...