Blog

We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.

Rise Made Big Bets on the Staying Power of Media Data— It’s Paying Off Now More Than Ever

While consumer preferences, regulations and walled garden players will influence how marketers get their messages in front of the right audiences, the need for ad sellers to measure and prove their impact will never go away. Read More

Q&A with Rise's VP of Product Management: Empowering Women in Tech

Automation Strategies for More Agility and Better Results During Peak Seasons

For many of our clients there is a make-or-break peak season that determines whether or not they will hit their company’s annual targets. Successful peak seasons have a number of key ingredients. Read More

There's an Alert for That: The Healthcare Marketer's Edition

There are a handful of obstacles we hear about from healthcare brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

Connex® Technology Now Includes Expanded Collection of Marketplaces and Retail Media Networks

There's an Alert for That: The B2B Marketer's Edition

There are a handful of obstacles we hear about from B2B brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

Digital Marketing’s New Rules: Are You Ready to Play?

There's an Alert for That: The eCommerce Marketer's Edition

There are a handful of obstacles we hear about from eCommerce brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

There’s an Alert for That: Why We Built Connex Alerts

Text Ads vs. Shopping Ads: The Power of an Integrated Search Approach

One of the largest challenges that eCommerce-focused brands face is understanding how to leverage all the different types of advertising that traditional search engines offer. More specifically, when should a brand invest in shopping ads vs. text ads? Read More

Taking a Business-First Approach to Media Management

Most marketers recognize a rookie to the craft when they see one: a big ideater with little regard for goals and objectives in their campaigns. While marketing experts know that defining KPIs is essential pre-work to any campaign, true marketing leaders will know which KPIs are worth tracking. Read More