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iOS 15 Mail Privacy Protection: How to Adapt Your Email Marketing Strategy
With iOS 15, Apple has announced the implementation of Mail Privacy Protection. This update will affect users who opt into the service and who use the Apple Mail app (regardless of which email service they use) on any device using iOS 15, iPadOS 15, and MacOS Monterey.
Switching to a New ESP: 3 Things to Consider
Transferring your email program to a new email service provider (ESP) can be a daunting task. Without proper planning, this project can end up taking more time and resources than anticipated...
Putting Search to the Test: Validating the Worth of Branded Paid Search
There are a few ways marketers (and often their agencies) develop search campaigns. Some focus their time and effort marketing to keywords and search queries. However, our team at Rise belie...