Blog

We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.

There's an Alert for That: The Healthcare Marketer's Edition

There are a handful of obstacles we hear about from healthcare brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

Healthcare Marketing Leaders: Invest in Your Digital Front Door

Closing the Loop on Media Spend

Throughout the many years Rise has worked with healthcare providers, we’ve witnessed a major shift from brand-focused marketing to targeted patient acquisition. As consumers are expose...

Healthcare Marketers: Check Your Vitals

Breathing New Life into American Lung Association Website Redesign

In 2019, Rise began a partnership with the American Lung Association to complete a total redesign of its website, lung.org. As the leading nonprofit for lung health, the organization had sp...

How Rise Drove 88% More Traffic in Total Rebrand

At Rise, we love a challenge. So, when Nicklaus Children’s Health System marketing team came to us with a request for a total rebrand and redesign of their hospital website, we were re... Read More

Laying the Groundwork to Build a Digital Marketing Strategy at HCIC 2017

I recently joined Houston Methodist’s director of digital marketing, Anaye Milligan, at the 22nd Annual Greystone.net Healthcare Internet Conference (HCIC 2017) to demonstrate how mark...

Driving Healthcare Preference Through Content Strategies

Healthcare marketing is experiencing an accelerated pace of change. We recently discussed developing clear goals and closing the loop on patient acquisition to best understand the impact of ...

Minute with a Marketer: Teddy Fishbein, NorthShore University HealthSystem

This month’s Minute with a Marketer features NorthShore University HealthSystem’s director of interactive marketing, Teddy Fishbein. ‎NorthShore is an integrated healthcare d...

Making the Next Move in Healthcare Marketing: Native Advertising

According to eMarketer, the healthcare and pharma industry spends the least on paid online and mobile media, and growth is expected to remain sluggish over the next several years. A lack of ...

Healthy Ambition: Leading Change in Healthcare Marketing

Being a leader in healthcare marketing today is not for the faint of heart. It requires savvy marketing skills and sharply honed industry foresight. Leaders have more responsibility than ...

6 Ways for Healthcare Marketers to Win at Local Marketing

So, you’re a healthcare marketer looking to reach a local audience. Where are you going to turn? According to a recent BIA/Kelsey report, if your company is like most healthcare organi...