Blog

We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.

VIDEO | The Million Dollar Question: Should you expand to Walmart Advertising?

Connex® Technology Now Includes Expanded Collection of Marketplaces and Retail Media Networks

Developing a Cross-Marketplace Prioritization Strategy

As digital marketing channels continue to expand, retail media networks predict ad revenue will increase by as much as 75% on marketplaces. That is a significantly more competitive landscape for brands selling products online, making every decision that much more important. Read More

VIDEO | The Retail Media & Marketplaces Landscape

Running an eCommerce digital media program has never been simple. Today, in addition to analyzing which channels, campaigns, and products are driving the greatest return, marketers are faced with the big question of ‘WHERE?’ Read More

Know Your Marketplace Choices and Make Growth-Minded Decisions

How eCommerce Marketers Can Drive More Revenue on Marketplaces

More than 60% of your consumers will start their product search in an online marketplace this year. Whether you’re already on marketplaces or still needing to launch, now is not the time to let bottlenecks get in the way of potentially explosive business growth on the channel.

Succeeding on Marketplaces in 2020 & Beyond: Follow Your Customer

The eCommerce landscape is evolving. Your customers are looking to simplify their shopping experience away from the burden of many different log-ins and the dreaded “reset my password&...

Syncing Your Amazon SEO Strategy with Amazon Advertising

The Amazon search results page is one of the most important placements for any brand that sells goods online. Being ranked on the second page of a high-volume search result is almost like no... Read More

Spin Amazon’s Flywheel With a Combination of Human + Machine

Marketers live in a world of (and it pains me to use such a beaten-to-death buzzword) “Big Data”. And while, yes, Amazon marketers have access to more information and data points... Read More

VIDEO | How Rise Approaches the Amazon Flywheel

Now that we’ve learned the opportunities, challenges, and formats of Amazon, it’s time to investigate what it takes to create a winning, scalable strategy. In the final video of ... Read More

VIDEO | Accelerate Your Growth with Amazon Advertising

Once you’ve set yourself up for success on Amazon by establishing your product mix and retail readiness, it’s time to take it to the next level with Amazon Advertising. In the ne... Read More

Using Amazon DSP to Leverage Audience Data

Advertising on Amazon goes beyond Sponsored Products and Brands. In order to maximize sales and customer reach, you need to utilize Amazon DSP. Expanding customer reach is a constant puzzle ... Read More