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More Keyword Match Type Changes Coming for Google Ads
Video | PPC Holiday Quick Wins
Developing a plan for the holiday season involves a thorough understanding of historical performance and predicted trends. With only 1 week to go until the year's biggest shopping days, Blake Kidd (Client Delivery Lead, Search at Rise) shares quick-win strategies any savvy eCommerce marketer can activate on now for incremental holiday revenue.
While it is always necessary to have knowledge of the performance of previous campaigns, each year is different and carries a certain level of uncertainty. With this in mind, it is advisable that every plan is flexible enough to adjust to unforeseen performance, while being aware of competitors’ actions, budgets, and auction insights for the right strategy.
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The Incrementality Battle: A 3-Part Solution
At Rise, we routinely encounter the challenge of understanding what paid media is truly contributing to the bottom line for our clients.
2020 UPDATE | Essential PPC Planning Tips for Holiday Success
2020 has been a year like no other. Its level of unpredictability has impacted the way in which brands plan for their strategies.
Making the Most of Google’s New Free Shopping Listings
Overview of the UpdateOn April 21, Google announced that they were “advancing [their] plans to make it free for merchants to sell on Google,” a powerful move at an unpreceden...
Google Standard Shopping Ads Now Extended to Discover, Gmail, YouTube
A recent change to Standard Shopping campaigns on Google could potentially have a significant impact on the overall performance and reach of your search campaigns.As of March 4th, Google...
2019 Paid Search eCommerce Cyber Five Recap
In what may come as a surprise to many, Cyber Monday came in fourth on the list of YoY growth when measured by gross merchandise value (GMV), which measures the total value of merchandise so...
How to Approach Competitor Search Term Management
Whether you’re marketing B2B or B2C, to the education or finance industries, or chasing leads or revenue, your nonbrand keywords are going to appear for search queries that include you...
Utilizing Marketers + Technology in your Paid Search Strategy
Machine learning and automation are buzzwords digital marketers hear a lot. The promise of leveraging these technologies is to free up human marketers of time-consuming, repetitive tasks so ...
Google's Rich Snippet Customization Update
Between now and the end of October, Google will be adding a new feature that will allow sites more control over how their content is displayed in rich search results (ie. knowledge graphs, a...
VIDEO | The State of the Search Industry
If you’re running Paid Search on Google, you’re likely aware of the match type changes that have been made by Google. Perhaps more importantly than the changes themselves is the ...
Google has Retired the Average Position Metric
As some of you have heard, the retirement party for Google's average position metric has come and gone. Google officially retired the Average Position metric over the week of September 3...