Data-Driven SEO-Optimized Website Redesign
Nicklaus Children's Hospital
Nicklaus Children's Hospital is South Florida's only licensed specialty hospital exclusively for children, with nearly 800 attending physicians and more than 475 pediatric subspecialists. The 309-bed hospital, known as Miami Children's Hospital from 1983 through 2014, is renowned for excellence in all aspects of pediatric medicine, with many programs routinely ranked among the nation's best by U.S. News & World Report, since 2008. The hospital is also home to the largest pediatric teaching program in the southeastern United States and has been designated an American Nurses Credentialing Center (ANCC) Magnet facility, the nursing profession's most prestigious institutional honor.
Nicklaus Children’s Hospital wanted to maximize organic visibility, ensure crawlability and indexability, and ultimately drive conversions through the development of a more search-friendly website.
To improve the overall performance of the website, Rise developed a comprehensive website migration strategy focused on 4 main areas:
YoY increase in total YTD traffic
YoY increase in Find a Physician conversions
YoY increase in traffic the month after launch