Direct Mail Personalization

Automotive Retailer

This American retail company has over 5,000 retail outlet locations and sells automotive parts and accessories both online and at its brick-and-mortar stores.

Automotive Retailer

This American retail company has over 5,000 retail outlet locations and sells automotive parts and accessories both online and at its brick-and-mortar stores.

The Challenge

The company wanted to drive higher direct mail revenue without increasing budget

The Challenge

The company wanted to drive higher direct mail revenue without increasing budget

The Strategy

Rise ranked and selected a direct mail audience that was then split into a test and control group. By ingesting CRM data and using the Connex Personalization engine, Rise determined which offers would be most relevant to the test group and created a dynamic mailer personalized to each user. Each recipient in the control group received a static mailer.

To identify which group drove incremental return, Rise compared the revenue and redemptions driven by the control group to the test group.

The Strategy

Rise ranked and selected a direct mail audience that was then split into a test and control group. By ingesting CRM data and using the Connex Personalization engine, Rise determined which offers would be most relevant to the test group and created a dynamic mailer personalized to each user. Each recipient in the control group received a static mailer.

To identify which group drove incremental return, Rise compared the revenue and redemptions driven by the control group to the test group.

The Results

By comparing the test and control groups, Rise verified dynamic recommendations achieved a higher propensity to convert and a higher return than the control group. Rise generated $7.1MM of incremental sales with improved return due to stronger audience targeting through personalization.

184

%

increase in revenue per customer

26

%

increase in transactions per customer

2

x

increase in response rate

The Results

By comparing the test and control groups, Rise verified dynamic recommendations achieved a higher propensity to convert and a higher return than the control group. Rise generated $7.1MM of incremental sales with improved return due to stronger audience targeting through personalization.

184

%

increase in revenue per customer


26

%

increase in transactions per customer


2

x

increase in response rate

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Want to learn more about how we can help you achieve your business goals?

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