Direct Mail Personalization
Automotive Retailer
This American retail company has over 5,000 retail outlet locations and sells automotive parts and accessories both online and at its brick-and-mortar stores.
The Challenge
The company wanted to drive higher direct mail revenue without increasing budget
The Strategy
Rise ranked and selected a direct mail audience that was then split into a test and control group. By ingesting CRM data and using the Connex Personalization engine, Rise determined which offers would be most relevant to the test group and created a dynamic mailer personalized to each user. Each recipient in the control group received a static mailer.
To identify which group drove incremental return, Rise compared the revenue and redemptions driven by the control group to the test group.