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Incredible Egg

Faced with declining year-over-year traffic, the American Egg Board’s Incredible Egg website was falling short of its goals to raise awareness and stimulate egg consumption. Rise Interactive stepped in with an SEO-first approach to relaunch the website and deliver a serious lift in traffic. 

Thanks to strategic planning from discovery through site launch, Rise identified and executed on several successful tactics, such as creating a responsive site for an improved mobile experience, upgrading the overall site architecture to make navigation easier and recipes and other content more discoverable, and updating the site’s branding to match Incredible Egg’s presence in print, social media, and beyond. 

Since the redesign, the website has seen the following results:


Increase in Q1 Organic Traffic YOY


Increase in Q1 Organic Mobile Traffic YOY


Increase in Emailed Recipes

Responsive Web Development: Desktop

Responsive Web Development: Mobile

Responsive Web Development: Tablet