IptiQ, an insurance brand owned by SwissRe, was seeking an innovative partner to support a key inflection point for their brand. They partnered with Rise to innovate their traditional life insurance application process, transforming the experience into an interactive, value-add customer experience.
A Transformative Experience
As we thought through the life insurance journey, we asked ourselves, "how can we evolve a typically-stale process and reimagine it in a more engaging way?
We reconceptualized the formfill experience and blew up the idea of a traditional form. We found opportunities to surprise and delight users by creating an immersive experience for them, beginning with a self selection of an avatar and then changing the world around their avatar as they gave additional information about themselves.