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NorthShore University HealthSystem

NorthShore University HealthSystem wanted to remain top-of-mind with patients every day—not just when they needed medical attention. Rise helped NSHS achieve this with a content marketing strategy that capitalized on search and social trends to give users content they actually wanted.

Content That Puts the User First

Using data to find the best topics to captivate users, Rise created highly shareable and visually arresting infographics.

Previously, NSHS had used the blog primarily for promotional updates, which drove lackluster traffic and engagement.

Sound Syndication Strategy

Each infographic topic was chosen based on search trends relevant to NSHS’s services—for instance “sports injury” was targeted for the launch of the Orthopaedic Institute.

Social-optimized versions of the infographics were shared across networks, and NSHS saw a 434% increase in Facebook followers.

Smart, Energetic Design

The designs capitalized on the infographic trend, presenting a large amount of info in a fun, visually appealing way.

They contained lively details, such as pollen spores bursting from a flower in a piece on seasonal allergies.

Infographics Get Results

Within its first week, the sports injury infographic drove 54% of all “Find a Doctor” conversions, and the overall content marketing campaign reached 1.5+ million people.

Above all, the designs positioned NSHS as a trusted expert and won recognition from Digiday, the Shorty Awards, and the Web Health Awards.