For Pandora, giving online users more and easier ways to shop is a good thing. With this in mind, Rise Interactive innovated rich media banners that enabled online users to browse featured products in-unit. In essence, the banners gave online users the ability to shop, even when they weren’t on the Pandora site.
Given their technical complexity, it was important to make the banners scalable, so Rise armed Pandora with a set of easy-to-update templates that its team could tweak for holidays, sales, and other timely events.
During the six-week campaign that ran during November and December, the banners drove the following results: