Whitney Stephens

Senior Manager, Marketing Communications

The Millennial Path to Purchase: Snaphat, Comparison Shopping, and More

A few months ago, we shared highlights from our Millennial focus group at Chicago's Internet Marketing Leadership Series (IMLS). We held an encore presentation of this popular, thought-provoking panel discussion at IMLS | Media: Connecting at the Moments that Matter in San Francisco. Below are snippets of the conversation, driven by questions from our IMLS audience of senior-level marketers.

Check out the videos below to learn why Millennials are addicted to Snapchat, the ways they comparison shop, and the “coolest thing ever” in one-to-one communication.


What app can you not live without and why?

 

 

How do you make purchasing decisions?

 

 

What is the best way to communicate with you?

 

 

Which brand emails do you open?

 

 

About IMLS:

Rise’s Internet Marketing Leadership Series (IMLS) is specifically designed to bring together senior marketing leaders and industry experts to workshop, discuss trends, network and leave with tangible and actionable items to apply within their organizations. If you’re a senior-level marketer, join us for this ongoing series, held in New York, San Francisco, and Chicago throughout the year.

Learn more and register for our next event, IMLS | Analytics: Moving from Insight to Action, being held in New York on Nov. 12.

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