Ashmita Chatterjee

Associate Director, Analytics

Authored Posts:
Blog / Email, Customer Experience

Five Tests to Maximize the Impact of Your Email Campaigns

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Email is a key component of most brands’ digital marketing strategies. In fact, a recent [...]

Blog / Analytics

Why Qualitative Insights Are the Missing Piece in Your Analytics Strategy

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User experience analytics has emerged as a major differentiator for businesses. In the age of [...]

Blog / Analytics, Trends

How Optimizely X Is Enabling Experimentation

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Last month, we joined digital marketing leaders and analytics experts from across the country [...]

Blog / Analytics

In the Analytics Driver's Seat: What Fuels Success?

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According to a study by Gartner, more that 75 percent of companies are investing or planning [...]

Blog / Analytics, Strategy

Mapping Your Agile Analytics Maturity Model

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According to Gartner, the budget for marketing analytics has been growing in enterprises and [...]

Blog / Paid Search

Clicks, Calls and Conversions: The Top 5 Secrets to Mobile PPC Success (...

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According to Google, 70% of consumers performing searches on mobile phones say they click to [...]

Blog / Analytics

Google Contact Lens: More Data Than Meets the Eye

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As a team who lives by the mantra “Analytically Driven,” we’re always on the [...]

Blog /

A Step-by-Step Guide to Your Google Analytics Individual Certification

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Google Analytics (GA) is truly an amazing tool to help you analyze information about your web [...]