Erik Severinghaus

Vice President, Personalization, Strategy, & Architecture

Authored Posts:
Blog / Customer Experience

Building Trust Through Customer-Led Experiences

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Marketers today are aware that providing a customer with a relevant brand experience increases [...]

Blog / Email, Personalization

Hitting a Home Run with Email

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The state of machine learning today is reminiscent of baseball scouting in 2002 when Billy [...]

Blog / Programmatic, Personalization, Trends

The Importance of Personalization in the Evolving Customer Journey

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There’s no doubt that the skills marketers need to be successful have evolved. A few [...]

Blog / Personalization

How Netflix Predicts What You Want to Binge Watch

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Personalization is becoming a standard part of daily activities, from the songs on your [...]