Howard Diamond

Chief Strategy Officer

Authored Posts:
Blog / Personalization, Strategy

Creating Relevancy in a Highly-Regulated Field: Personalization in Healt...

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As marketers, we are now living in what Forrester calls “The Age of the Customer.” [...]

Blog / Customer Experience, Strategy

Driving Healthcare Preference Through Content Strategies

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Healthcare marketing is experiencing an accelerated pace of change. We recently discussed [...]

Blog / Analytics, Strategy

Closing the Loop on Patient Acquisition

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Throughout the many years Rise has worked with healthcare providers, we’ve witnessed a [...]

Blog / Paid Search, SEO, Trends

The Next Chapter of Search Marketing: Signal-Driven Search

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As the marketing landscape expands and new digital channels and formats are introduced [...]

Blog / Analytics, Strategy

Transforming Your Business Through Analytics: The Case for the Analytics...

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In marketing, there are many definitions and models for what it means to have an agency of [...]

Blog / Analytics, Strategy

Understanding Your Level of Analytics Maturity

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According to a study by Forbes Insights, 55% of U.S. marketing executives employ analytics to [...]

Blog / SEO, Customer Experience

Good Looks Only Get You So Far in Web Design

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It can be easy to get caught up in the glamour of a website redesign project. After all [...]

Blog / Personalization, Strategy

Is Personalization the Right Play for Your Brand?

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2015 has shaped up to be the “Year of Personalization.” As marketers, it is a [...]

Blog / Strategy, IIM

Is a Lack of Analysis Hindering Your Digital Marketing Success?

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Recently, I shared my approach for developing a well-thought-out digital marketing strategy [...]