Mitch Perkal

Director, Analytics

Authored Posts:
Blog / Analytics

Technology Showcase: Attribution Solutions

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While attribution is not a new topic in the world of analytics, we have definitely heard many [...]

Blog / Analytics

Driving Marketing Strategy Through Customer Insights

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According to Forrester, four out of five business decision-makers are prioritizing [...]

Blog /

Calculating Real Organic CTR Using Google Webmaster Tools Impressions

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While click-through-rate is one of the main metrics everyone uses to evaluate performance, SEO [...]