As marketers, we face the challenge of remaining relevant in an ever-evolving digital landscape. This requires both flexibility and a willingness to test and measure new marketing tactics. That’s exactly what Atkins Nutritionals, a leading player in weight control nutrition, recently sought to do to support its traditional media investments.
Following the launch of its television commercial campaign featuring actress and spokesperson, Alyssa Milano, Atkins Nutritionals wanted to continue to connect with and engage users. Partnering with Rise, Atkins built and executed a programmatic video campaign that “changed the channel” from TV to digital video, translating its existing TV spots into digital assets optimized for online experiences. See how we did it in this short video case study:
Using real-time data to determine when and where to show video ads to its target audience, the brand was able to deliver a relevant and engaging experience to these individuals and use its budget more efficiently.
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