According to Google, 70% of consumers performing searches on mobile phones say they click to call a business directly from a search result. As mobile search continues to grow, brands need to adopt a mobile strategy that considers best practices for efficient optimization and effectively measures engagement.
I recently joined marketing leaders from Invoca and Essex Property Trust for ClickZ’s recent “Clicks, Calls, and Conversions: The Top 5 Secrets to Mobile PPC Success.”
Melanie White, editor for ClickZ, moderated as we answered questions on the growth of mobile PPC, as well as best practices for incorporating calls into a paid search strategy. Check out the webinar for details on the following topics and more:
- How to get full attribution for all types of conversions, including digital, mobile, and offline
- Tips for improving mobile conversion quality and driving better ROI
- Best practices to optimize campaigns and ads for calls
Click here or on the image below to download the webinar recording. If you have questions, or want to learn more about how to improve your digital marketing strategy, reach out to Rise.