This post was updated on January 15, 2016

The revenue that holiday shoppers generate often makes or breaks the success of a company's year. In December, we shared the most important trends from previous years and what to expect in 2015. In January, the National Retail Federation released results from 2015 holiday sales -- we've updated these slides to represent those new statistics. View below to see how you can leverage these trends to strengthen your digital marketing strategy for 2016.

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Original introduction is below:

The revenue that holiday shoppers generate often makes or breaks the success of a company's year. While the opportunity to affect your 2015 holiday strategy is nearing a close, the slides below review the most important trends of previous years and how you can use them to strengthen your digital marketing strategy for 2016.